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Like many good ideas, this one started on the back of a napkin in 2008, during a business event in Los Angeles. Discussions on power structures, connections, and how they intertwine gave birth to the Technology - Behaviour - Data framework, or TBD. The napkin? Long gone, disintegrated somewhere along the way. But the ideas? They’ve grown into three core arms that continue to bring the future into clearer view.
The first arm is strategic advisory—providing clear, actionable insights so you can make informed decisions about technologies and platforms that will impact you. The second arm focuses on cutting-edge intelligence, keeping you ahead of emerging trends. The third designs impactful events that drive meaningful action. Together, these three arms work to help you navigate complexity and see what’s coming next.

Since founding TBD Group in 2013, we’ve continued to evolve our services. From launching Vox Futura (the world’s first virtual avatar speaker bureau) to working with Pulitzer prize-winning talent at TBD Conference, we’ve stayed at the forefront by delivering solutions that matter. Our clients tell us they like us because we don’t just follow trends—we help them prepare for and shape the future.

Our Approach

We don’t do off-the-shelf advice. We focus on understanding your specific challenges and providing perspectives that lead to results. Whether you’re an established global brand or an ambitious startup, our goal is to work with you for a future that makes sense for your business.

People who trust us

Our clients lead, they don’t follow. Whether a project or on retainer, they look at uncertainty and see opportunities for growth. That’s why they tell us they work with us.