Paul Armstrong is a globally recognised expert on technology, disruption, and innovation, with a career dedicated to helping organisations navigate the complexities of emerging trends and transform challenges into opportunities. As the founder of TBD Group, Paul provides cutting-edge advisory services, intelligence products, and events to some of the world’s leading companies, including PwC, Meta, Coca-Cola, and P&G, as well as stealth startups. His work focuses on equipping leaders to embrace change, unlock growth, and future-proof their organisations.
Paul’s career spans influential roles in both the US and UK. He began in Los Angeles, leading high-profile initiatives for Myspace and global agencies, before returning to the UK to spearhead the social technologies team at WPP’s Mindshare. Recognised for his critical insights, Paul is a trusted voice in top-tier publications such as the Financial Times, Wall Street Journal, Guardian, CNN, BBC, and Sky News.
Through TBD Group, Paul created the bestselling What Did ____ Do This Week? intelligence series, which decodes the strategies of tech giants such as Amazon, Google, and OpenAI. His events, including the renowned TBD Conference, bring together visionaries from across industries to challenge conventional thinking and reimagine the future. Known as “Like TED, without the bullsh!t,” TBD has hosted over 200 world-class speakers, from executives at Google and Alibaba to slam poets, Pulitzer prize-winning scientists, and Kung-Fu masters.
Paul wrote Disruptive Technologies, a strategic guide to navigating innovation, now in its expanded second edition. The book, and Amazon bestseller, introduces the TBD framework—Technology, Behaviour, Data—to help organisations thrive amid disruption.
Most recently, Paul co-founded and launched Vox Futura, the world’s first virtual avatar speaker bureau, with Tracey Follows, world-renowned futurist and identity expert. The initial cohort of speakers included technology experts to slam poets, product designers to ex-Royal Marines. Cohort two is set to arrive in Q2 2025.
Beyond his business ventures, Paul is deeply involved in the global tech community. He serves on the council of Plastic-Free, Cool Brands, and has been a digital advisor for the British Government. Paul also acts as a non-executive director for Huggg, an ambassador for Meaningful Business, and a judge for several prestigious industry awards.
Currently, Paul is preparing his next book, focusing on risk as a driver of innovation. His diverse expertise and ability to demystify complex topics make him one of the most sought-after advisors and commentators in the world of technology and business transformation.